Influencer Campaigns 101
Dive deep into the art and science of influencer marketing with this enlightening session. Unlock the secrets of crafting a compelling and authentic influencer campaign that resonates with your target audience and drives meaningful engagement. Whether you’re a brand, an agency, or an influencer yourself, discover strategies to make your next campaign not just good, but unforgettable.
Takeaways
1. Finding the Right Fit: Learn how to identify influencers whose values, audience, and content align seamlessly with your brand, ensuring a natural and genuine partnership.
2. Crafting Compelling Narratives: Harness the power of storytelling by collaborating with influencers to create captivating content that stands out in the crowded digital landscape.
3. Measuring Success: Beyond likes and views – understand the metrics that truly matter. Discover tools and techniques to evaluate the real impact and ROI of your influencer campaigns.
Speakers
-
Charity GibsonCMO, Proforma
-
Meg ErberEducator/Sales, S&S ActivewearMeg Erber is a United States Navy Vet, Momma, S&S Activewear rep (philly burbs), PromoCares Board of Do-Gooders, Co-creator of 4Good events, Co-Chair of the Promotions East tradeshow committee, Nerdy News Podcast Host on the Industry Insider, BJJ brown Belt and Yogi, and a 20 Year veteran of the Promotional Product industry with experience from all aspects of the industry.
