Educate
Monday, October 17, 2022
9:00am – 9:50am
Supplier Centric
Takeaways:
- Which tech tools Distributors require of Suppliers, and how they drive sales
- How to leverage inside resources with external services
- Practical ways to save while and enhancing overall performance
Speaker:
Scott Nussinow, MAS, Executive Vice President, Artwork Services USA
Scott A. Nussinow, MAS has served in multiple senior-level positions with industry Suppliers and services providers since 1977. A PPAI Fellow, he served on the PPAI Board of Directors as well as on many Association committees. He also served on the Executive Board of the SAAGNY Foundation, the PPEF Board, the YESAA and YEPPA Boards, the CAS/MAS Board and others. Scott has been an industry speaker for PPAI, as well as Regionals, and co-facilitated a PPAI President’s Forum. He was on the Technology task force that lead to the creation of ePSA – and served as vice president for industry tech start-up iservcorp. Scott is the executive vice president for industry services provider ArtworkServicesUSA.
10:00am – 10:50am
Distributor Centric
Takeaways:
- Prioritized and tangible steps (roadmap) to reduce cybersecurity risk
- Increased actionable awareness of actual tactics attackers use to steal data
- Cybersecurity clarity on what matters; removal of the cybersecurity noise, fog, and FUD (fear, uncertainty, and doubt)
Speaker:
Christian Espinosa, Principal, Christian Espinosa, LLC
Christian Espinosa is a highly regarded cyber security expert, with a who’s who and what’s what list of experience and high-level credentials. Systems that Christian built during his 6-year career in the U. S. Air Force are still in-place at Baltimore-Washington International and Sea-Tac International airports. He’s worked with the Department of Homeland Security, designing threat scenarios – and then, teaching people how to respond to these threats. He’s the bestselling author of “The Smartest Person in the Room”, the founder of Alpine Security, a white hat hacker, certified high-performance coach, and lover and an Ironman triathlete. Christian used to value being the smartest person in the room until he realized that his greatest contribution to humanity, leadership, and the fight against cybercrime is his ability to bring awareness and simple solutions to challenges associated with high IQ/low EQ staff.
11:00am – 11:50am
Supplier Centric
Takeaways:
- Your problems and challenges are usually not unique to you
- There is a wealth of insight and information other Suppliers will share
- There is a place and a forum to connect Suppliers
Speaker:
Scott Nussinow, MAS, Executive Vice President, Artwork Services USA
Scott A. Nussinow, MAS has served in multiple senior-level positions with industry Suppliers and services providers since 1977. A PPAI Fellow, he served on the PPAI Board of Directors as well as on many Association committees. He also served on the Executive Board of the SAAGNY Foundation, the PPEF Board, the YESAA and YEPPA Boards, the CAS/MAS Board and others. Scott has been an industry speaker for PPAI, as well as Regionals, and co-facilitated a PPAI President’s Forum. He was on the Technology task force that lead to the creation of ePSA – and served as vice president for industry tech start-up iservcorp. Scott is the executive vice president for industry services provider ArtworkServicesUSA.
11:00am – 12:30pm
Distributor Centric
(90-minute session)
Takeaways:
- Managing pricing and inventory issues
- Dealing with competition
- Best strategies in current time management
Facilitator:
Jeff Franklin, MAS National Accounts Manager, Headwear USA
Jeff Franklin, MAS is the National Accounts Manager at Headwear USA, located in Frederick, MD. He has 15 years of experience in the promotional products industry and got his start working with Maryland distributor, Blue Chip. Jeff has served on numerous volunteer committees for both PPAI and CPPA (Chesapeake Promotional Products Association). He is the Immediate Past President with CPPA, was the inaugural chair for the SPARK workgroup, He has been a L.E.A.D. participant for the past several years, He is on PPAI’s professional development committee and served on the regional strategic foresight committee and is also a co-host of PromoCorner’s Industry Insider podcast. Jeff was the Peake Award recipient in 2017 and 2019 as CPPA’s volunteer of the year.
Panelists:
David Kennealey, Owner, BrandHero
Kirby Hasseman, Hasseman Marketing
Staci Whittington, Promotional Products Manager, Graphtech
David Kennealey is a Heroist and owner of BrandHero promotions, inc. an affiliate of Geiger. BrandHero is a promotional marketing company that develops branded merchandise to mid- and large-size companies. Core competencies are developing first generation custom product; and the design and management of client company web stores.
David has worked in the brand/promotional marketing industry for 30 years, with half of that time as an end buyer and the last 15 years as a distributor. David’s background is in brand support and marketing and has worked in the capacity of Brand Manager for Frito Lay, Partner and Director of Marketing for Silverback Creative Corporation, Dunkin Donuts (Beverage Category Manager), and Hasbro (Director of Promotions). His professional success includes the launch of Smartfoods popcorn nationally, spearheading Dunkin’ Donuts 50th anniversary celebration and contributing to the success of arguable the most successful consumer promotion of all time- Monopoly at McDonalds.
He has previously served on the Board of Directors of the Promotional Marketing Association (PMA) and New England Promotional Products Association (NEPPA.)
Fun fact: David is the luckiest guy you know as he has fallen into every job throughout his career, won vacations, the lottery and even received a $40,000 tip as a distributor. He has dozens of other entertaining stories of luck that he can tell you over a pint sometime. His favorite quote is “Luck is the residue of design” from Branch Rickey.
David has a BS Business Administration. He lives in Grantham, NH with his wife Allison, three kids, Liam, Collin, Erin and their two Labrador retrievers, Benny and Bowie.
Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service marketing company, and promotional products distributor. Hasseman Marketing has 4 full-time internal employees and 3 salespeople.
Hasseman has served on the board of PromoKitchen and on the board of OPPA. He was also named as a Rising Star in the industry by PPB magazine. Recently, out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists.
Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. In addition, he puts out The Monday Minute, a short video on personal development (of course) each week. And he hosts the industry podcast Promo UpFront with co-host Bill Petrie.
Kirby has published four books. His first was called Think Big Marketing For Small Business, another called Delivering Marketing Joy (about how to do Promo right). He has also written Fan of Happy and most recently The Give First Economy.
Kirby is most proud of his titles “father” and “husband”. He is married to Amy Hasseman and father to Skylar and Jade. And his newest title is Papa K…as his first grandchild arrived in December!
Staci Whittington is a Promotional Products Manager at Graphtech, in Harrisburg, PA. She has been in the world of promotional products for private corporations and distributers for over 18 years. Staci began her career at Hershey Entertainment and Resorts Company as a buyer for the Hershey Bears hockey team. Once she left the buying world, it was an easy transition to work for a distributer. Now as the head of the division, she continues to grow her relationships with vendors and clients. Staci joined PAPPA in 2019, most recently serving as President of the association.
Staci resides in Hershey, PA with her husband, Keith, and daughter, Peyton. In her free time, she enjoys visiting local wineries and watching her favorite sports teams compete.
1:00pm – 1:50pm
Takeaways:
- How have global challenges affected the end buyers go to market strategy.
- What are the frustrations end buyers are experiencing in today’s promotional product environment.
- What are the key aspects in a distributor partner relationship to win business.
Speaker:
Dale Denham, CEO, PPAI
Panelists:
Ilisha Borek, Owner/Director, Woodmont Day Camp
Courtney Zubey, Regional Marketing Manager, East Coast Running, The IRONMAN Group
Ian Garrison, Sr. Director, Product Development & Buying, WWE
Dale Denham, MAS+, has more than 25 years of experience in the promotional products industry. Before joining PPAI as president and CEO in August 2021, Denham spent 10 years at distributor Geiger as senior vice president and CIO. As a member of the executive team, he was responsible for significant growth, including international growth, and successfully led the organization’s digital transformation. Prior to Geiger, Denham was a member of the ASI executive team for 10 years where he was responsible for growth, including all technology, strategic partners and publications. His first experience in the industry came in the 1990s as president of Impact, a company that provided numerous resources to the industry. Before joining Impact, Denham was general manager for several consulting and sales organizations.
Denham served on the PPAI Board of Directors from 2015-2020, including as chair in 2018. He has served on numerous other industry boards and has been a consistent volunteer for PPAI and other industry organizations, as well as a sought-after speaker. Denham graduated from the University of South Florida with a bachelor’s in business and a minor in economics.
Ilisha Borek, along with her husband, are the proud owners of a children’s summer day camp. Ilisha has over 20 years experience in the Summer Camp Industry starting as a Director of a Day Camp in Central Park, working for a sleep-away camp in Maine and finally finding a home as the Owner and Director of one of the most prominent day camps in Rockland County, NY.
Ilisha currently serves as a Board of Education Member at the Haworth School District as well as a Board member for the New Jersey Y camps. Her experience in starting her own business includes team building, revenue building, capital improvements, communication and most importantly creating a safe place both physically and emotionally for kids to simply be kids. Ilisha is also the proud mom of two sons ages 16 and 14.
Courtney Zubey is the Regional Marketing Manager of East Coast Running for The IRONMAN Group and has been with the company since July 2021. She earned a Bachelor of Arts and Sciences in Communications from University of Delaware, graduating Magna Cum Laude. Ms. Zubey is responsible for the creation and execution of promotional marketing items such as apparel, awards, signage, and other marketing collateral. She also oversees company websites and communication channels. When Ms. Zubey isn’t managing onsite activities during events, and overseeing event booths, she is spearheading endemic, digital and grassroots marketing campaigns.
Ian Garrison is the Senior Director of Product Development & Buying at WWE. He oversees product development for all of WWE Direct to Consumer and Promotional merchandise. Ian has been with WWE for 14 years and has been on the product team that developed merchandise for the Top 5 Highest grossing SummerSlams, Royal Rumbles and WrestleManias. He was also a part of the team to help launch the WWE and MLB’s partnership for WWE to create officially licensed MLB inspired Championship titles and Lucha Masks
2:00pm – 2:50pm
Distributor Centric
- Prospecting in “Old” ways that are still relevant
- Prospecting Today
- Working ON your business versus IN it
Speaker
Brandon Pecharich, Digital Media Director
Brandon is the Digital Media Director at PromoCorner and has over 18 years of promotional products experience. He was named a PPB Rising Star in 2021 and is part of TeamPC, named one of the 2021 PPB Greatest Places to Work. In addition to his media activities, Brandon works daily to help distributors/suppliers streamline their marketing activities with video and shares his love for all things promo through the PromoErrday series available every weekday at PromoCorner.
2:00pm – 2:50pm
Distributor and
Supplier Centric
Takeaways:
Speaker:
Meg Erber, Outside Sales Manager, S&S Activewear
Meg Erber is an outside sale manager for the Top 40 supplier, S&S Activewear and covers the region consisting of South Jersey and Philly areas. She is a United States Navy Veteran, mom to blended family of 7 children, a nerdy news podcast host on the Industry Insider, serves on the PromoCares board of directors and co-creator of PromoCares 4Good Events. She has been practicing Brazilian Jiu Jitsu for almost 16 years and yoga for 3 years alongside her children.
Panelists:
Scott Pearson, Co-founder, XACTlife
David Shultz, VP, Supplier Partnerships, commonsku
Lindsey Davis, Promotional Product Work Manager, PPAI
Scott Pearson is Co-founder of XACTlife consumer travel goods and a certified B Corp supporting Planetwater.org contributing to date over 22,000,000 liters of clean water to disadvantaged schools and communities around the world. Co-Founder of 6am North American Sourcing and on our way to becoming a Pending B Corp. Pearson has 0ver 20+ years in the Promotional Products Industry overseeing sales, marketing, compliance, and supply chain. A founding board member of QCA and a long-standing volunteer with PPAI as North American Leadership Conference Co-Chair and committee member. Committed to driving revenue and profit driven business with a social and environmental impact.
David Shultz is the VP of Supplier Partnerships for industry business services provider, commonsku. Focused on strategic partnerships and industry integrations, David enjoys collaborating with his industry peers to address technical challenges affecting our industry. Within the industry David sits on the board of directors for PromoCares, the board of directors for the Promotional Products Association of the Midwest (PPAM), serves as a volunteer for PromoStandards and is a member of PPAI’s Awards & Recognition committee. Outside the industry David volunteers his time to the Big Slick Celebrity Weekend, an annual fundraising event that has raised over $15MM for the pediatric cancer center at Children’s Mercy Hospital in Kansas City. He can be reached at david@commonsku.com
Lindsey Davis, MAS is the Promotional Product Work Manager at PPAI. In this role, her focus is on growing and supporting PPAI’s goal to educate advertisers and buyers on the effectiveness and influence of promotional products as part of an overall marketing and branding strategy.
3:00pm – 3:50pm
Distributor Centric
- About how personal and business brands are connected, why it matters, and how to tell a better brand story.
- Little actions you can take today to make a big impact!
- Why engagement matters more than what you post, and how to do it right!
Speaker
Charity Gibson, National Accounts, Peerless Umbrella
Charity Gibson is the National Account Coordinator for Peerless, a Chef with the industry non-profit organization PromoKitchen.org, and the owner of Green Banana Social – a social media services provider for promotional products industry suppliers, an internationally recognized speaker, and the host of the Badass Women of Promo Podcast. Prior to life on the supplier side of the industry she spent 16 years as a very successful distributor working with a number of well-known end buyer corporations. She moved to the supplier side five years ago and today uses her decades of experience to assist Peerless in reaching their sales goals and helping to educate and mentor professionals throughout the industry. Charity’s award-winning social media efforts are well recognized throughout the promotional products community. She is known for her posting consistency, lightning-fast response times, and creative problem-solving abilities.
3:00pm – 3:50pm
Distributor and
Supplier Centric
Takeaways:
Why the Metaverse applies to the promotional products industry.
How the Metaverse can drive revenue for distributors.
Why our clients need us to embrace technology to be better partners
Facilitator:
Meg Erber, Outside Sales Manager, S&S Activewear
Meg Erber, Outside Sales Manager, S&S Activewear
Meg Erber is an outside sale manager for the Top 40 supplier, S&S Activewear and covers the region consisting of South Jersey and Philly areas. She is a United States Navy Veteran, a nerdy news podcast host on the Industry Insider, serves on the PromoCares board of directors, practices Brazilian Jiu Jitsu and yoga and has an unwavering passion to bridge the gap between the promotional products industry and XR.
Panelists:
Brian Gill, Chief Experience Officer, Thumbprint
Lynne Marlor, Chair, Boston Blockchain Association; Executive in Residence- Global Blockchain Business Council; Industry Insider, Sarson Funds; Founder of Transformational Strategies, LLC; The Oxford Blockchain Strategy Programme-2018
Michael Scott Cohen, CEO and co-founder, Harper+Scott LLC
Brian Gill – Marketing, purchasing and operation leaders’ best friend. More than 20 years of experience guarding the brand of organizations with many employees and locations. Always striving to create memorable experiences that tell a story. Helping clients uncover data and new marketing potential with scalable technology, apparel, print and promo programs. Client focused with a passion for problem solving.
Lynne Marlor, Chair, Boston Blockchain Association; Executive in Residence- Global Blockchain Business Council; Industry Insider, Sarson Funds; Founder of Transformational Strategies, LLC; The Oxford Blockchain Strategy Programme-2018
Lynne is a frequent global speaker, investor and thought leader in the blockchain, digital assets and NFT ecosystems. A traditional finance professional, Lynne embraced blockchain in 2018 by completing the Oxford Blockchain Strategy Program, Said Business School at Oxford University.
Lynne’s deep understanding and experience in treasury and capital markets including FX, Liquidity, Global Payments, Corporate Note programs and investment vehicles has given her insights into many channels. She has managed teams in all segments of financial services including Money Service Businesses (MSB’s) Money Transmitter Businesses (MTB’s), Asset Managers, Broker Dealers, Insurance, Hedge Funds and Private Equity firms. She has created innovation strategies for growing revenues in these sectors within the context of institutional banking.
Lynne now works with organizations to drive adoption of Blockchain, Digital Assets, Brand Creation, Innovation, Strategy, Tokenization and Scalable Digitization. She focuses on helping clients navigate these shifts. While most of her work is in the financial sector, she has just finished her first NFT project for a major American based retailer.
Lynne is Chair on the Board of the Boston Blockchain Association, Executive in Residence at the Global Blockchain Business Council. She is a Board-member of Fintech Women, The Northshore YMC’A’s Corporate Board, the Boston Ballet and the Copernicus Institute. She is a non-Executive Director to Altemis Labs, UK and AlphaClinix a UK and Africa based clinical trials startup.
She is passionate about giving back and lifting up.
Michael Scott Cohen is CEO and co-founder of the creative agency, Harper+Scott LLC which specializes in the design and production of consumer and promotional products. He has spent over a decade creating, sourcing and distributing promotional and private label retail merchandise. Michael has experience in working with overseas teams in China and Vietnam, that have produced products across many substrates and materials on a large scale for clients ranging from Fortune 500 to big box retailers to travel and retail.
Recently, Harper+Scott created an incubated brands division – creating and building successful brands across the CPG and Food and Beverage sectors. Each brand has a celebrity partner and a “better-for-you” story to tell as a differentiator in its space. One of the brands, Local Weather, in partnership with Russell Wilson and Gary & AJ Vaynerchuk successfully sold 2,500 NFT’s raising close to $1M for the brand and building a community of 100K+ engaged members before launch.
Prior to starting Harper+Scott 8+ years ago, Michael spent his entire career in the business development function, leading companies from the recruiting industry to insurance brokerages, building relationships with chief procurement officers and marketing professionals.
In 2019, Michael and his business partner took an investment that valued Harper+Scott in excess of $59M+ from power investors including Lew Frankfort, John Howard and Bruce Toll, amongst others.
Michael holds a BA from Indiana University Bloomington and is a member of YPO NY Metro Chapter.
Michael is passionate about helping and investing in founder led businesses. Though a mediocre golfer, Michael is obsessed and enjoys NFTs, Metaverses, sports card collectibles and travel.
4:00pm – 4:50pm
Distributor and
Supplier Centric
Takeaways:
Details on the key issues facing the promotional products industry.
Strategies for success.
Case studies to learn from.
Facilitator:
Timothy M. Andrews, President & Chief Executive Officer, Advertising Specialty Institute
Timothy M. Andrews is president and chief executive officer of the Advertising Specialty Institute (ASI; asicentral.com), whose 400 employees serve a network of 25,000 suppliers, distributors and decorators in the $23.2 billion promotional products industry. Under his guidance, ASI has become the industry leader in technology and multimedia marketing across all platforms. Andrews is also president of ASI Show, which annually hosts trade shows and events across North America, and vice chairman of ASI Computer Systems Inc., whose accounting and business platform is used by nearly 1,000 companies.
Panelists:
Jo-an Lantz, President & CEO, Geiger
Lance Stier, CEO: NC Custom, Head of M&A, Business Development, Strategy: Nassau Candy
Dan Edge, President, Peerless Umbrella
Andy Shape, President & CEO, Stran & Company, Inc.
Eric Levin, EVP Decoration Service, alphabroder
Jo-an Lantz, MAS President/CEO of Geiger. She was named Advertising Specialty Institute (ASI) 2020 Person of the Year, a member of the Promotional Products Association International (PPAI) Hall of Fame, and former Chair of the Board. She was ranked #2 in 2020 ASI Power 50 most influential people in the promotional products industry. She is a founder of PPAI Women’s Leadership Conference and represents Geiger as sole US member of World Advertising Gift Exchange. A Purdue University graduate she is married, mother of 5 children
Lance Stier is an owner of Nassau Candy, a leading family-owned specialty confectionery, gourmet and natural food manufacturer and distributor, and leader in the custom / private label confectionery/ snack, bakery, hard goods, health and beauty and apparel categories. As CEO of NC Custom, Nassau’s customization business, Lance has led organic and M&A growth throughout the U.S. and Canada, including 12 acquisitions: Chocolate Inn, Taylor & Grant, A La Carte, PLEG, AmuseMints, Lanco, SPD, Shoreline, Stitches In View, Pennsylvania Dutch, ACE USA, and Fresh Beginnings forming a vertically integrated top-40 ASI supplier, the largest food supplier in the promo products industry, a growing hard goods, apparel, and personal care supplier, and growth platform in retail, travel & resort, and alternative markets. At Nassau Candy, Lance is Head of Business Development and leads M&A, strategy, and financing, including the acquisition of 300 Duffy Avenue, Big Sky, Hobbs & Dobbs, Classic Snacks, McClain’s, J. Sosnick, Island Natural and Exotic Gourmet.
Lance prides himself on working closely with the senior management teams of each of the operating businesses as part of NC Custom, and in the promotional products business, in particular, with David Miller. David and Lance and have been business partners for the past 12 years and have co-led the promotional products business, along with an extraordinary well-rounded team, through its various and continuing growth phases. He is also one of four brothers who lead the second generation of Nassau Candy. Nassau Candy has been led by Lance’s father (Les) and uncle (Barry) since 1984 with consistent growth from a 5-person retail storefront to over 1,400 associates across North America with 7 distribution center and 2 world-class manufacturing facilities servicing thousands of customers everyday.
He was previously a private equity investor with Paine + Partners and Wellspring Capital Management, and completed investments in the consumer, food and retail sectors investing over $1 billion of equity capital, including Vistar and Performance Food Group, forming the 3rd largest broadline foodservice distributor in North America (NASD: PFGC). Prior to entering private equity, he was an investment banker at Lehman Brothers, where he completed over $20 billion of M&A / LBO transactions in food, retail and consumer. He was first introduced to the promotional products business when he was an investment professional at Wellspring Capital and evaluating a platform investment in the sector.
Lance is a graduate of the University of Pennsylvania. He is a member of Young President’s Organization (YPO) and a member of the SAS Ambassador Council of the University of Pennsylvania. He is a multiple time winner of Acquisition International’s Consumer M&A Award and DealMaker Award. He was named 40-under-40 by LIBN, Griffin Report, Blank Slate Media and YJP. He received Finance Monthly’s Game Changer Award, and is a member of ASI’s Power 50 and Axial’s Top 50 Consumer Investors.
Lance is a father of 3 children (Lizzie (9); Ethan (6) and Lucy (4) and is married to Rachel Stier, who he met at Penn. The family resides in Roslyn, NY. Lance enjoys skiing, running, playing tennis, coaching sports, listening to business podcasts, reading, and spending time with his family.”
Andy Shape has over 27 years of merchandising, marketing, branding, licensing, and public company leadership experience. He is the co-founder and current CEO and President of Stran & Company, Inc. (Nasdaq: STRN) – a top 40 promotional merchandise, loyalty, and incentive marketing agency founded in 1994 that provides leading consumer brands with promotional marketing support. From 2018-2021 Andy was the Chief Executive Officer of Long Blockchain Corp (OTC: LBCC) where he is focused on developing and investing in globally scalable technology solutions for the loyalty and incentive industry. From 2018-2022, Andy served as a Director for Naked Brand Group (Nasdaq: NAKD), a leading intimate apparel and swimwear company featuring brands including Heidi Klum Intimates, Bendon, and Davenport. While at Naked, Andy successfully helped the company execute a reverse merger with Cenntro Electric Group (Nasdaq: CENN) – a leader in commercial electric vehicle sales and production. Andy has also provided consulting and management services to early-stage brands on how to launch the brand, raise capital, create a sales and marketing plan, establish distribution models, earn market share, and formulate an exit strategy. Prior to forming Stran & Company, Andy worked at Copithorne & Bellows Public Relations (a Porter Novelli company) as an Account Executive covering the technology sector.
Dan Edge, an industry veteran, has been with Peerless Umbrella for the last 25 years. Serving Peerless in a variety of ways, Dan started as a regional sales manager and worked his way up the ladder, currently serving as President of the company.
Dan is also heavily involved in marketing and product development for the company. He believes strongly in the importance of corporate culture.
Dan has also served on multiple PPAI committees and is currently serving on the board of directors for SAAGNY. His passions are being outdoors, exercise, and travel
Eric Levin started his career in promo in 1992, working for his father at a company named Lebro Line. He later went on to start his own company, Jetline, in 1997. He was named entrepreneur of the year by ASI in 2008. He later sold Jetline in 2015 to Prime Resources. He became the Executive Vice President of Prime for 3 years in charge of sales, manufacturing, front-end order entry, and customer service. In 2018, Prime was sold to alpha broder, one the leading apparel suppliers of the industry. Levin was brought on as the Executive Vice President of Decoration Service. He spent 2 years building state of the art manufacturing decoration facilities in Fresno, CA and Harrisburg, PA. He currently oversees 6 decoration facilities in North America. He also served on the SAAGNY Board in 2021.
Tuesday, October 18, 2022
8:45am – 9:15am
Distributor and
Supplier Centric
Takeaways:
- Reduce membership fees on software/technology to run your business
- Free tools and integrations to help streamline your workflow
- Resources and tips to stay in front of your customers
Facilitators:
Natalie Clark, Marketing & Advertising Specialist, DistributorCentral
Tiffany Tarr, VP, Sales, DistributorCentral
Natalie Clark is the Marketing & Advertising Specialist at DistributorCentral. She has 19 years of experience in the marketing, promo, and advertising industries in roles of graphic design, project management, sales, and marketing. She started in the industry during college, working in the art department of t-shirt screen printer and manufacturer National Mills in Pittsburg, KS. The many moves brought by her husband’s railroad career have allowed her the opportunity to work throughout the industry. From working at an advertising agency catering to the pharmaceutical industry, an internal marketing department of an education company, a local monthly magazine publication, a printing company and distributor of promo products, a supplier specializing in custom imprinted presentation packaging, and lastly, landing at industry service provider DistributroCentral for the past 5+ years.
Tiffany Tarr, CAS is the charismatic Vice President of Sales for DistributorCentral. Tiffany has 18 years of experience in B2B sales. Spending the last 13 years as a service provider for the industry at DistributorCentral, she cares about fixing professional pain points between distributors and suppliers. She is passionate about helping grow small businesses through DistributorCentral’s collection of free business tools for distributors. Giving back to the industry she loves, she started volunteering for Promotional Products Association Midwest (PPAM) in 2009. Continuing her volunteer work on PPAM’s Board of Directors, Tiffany served as Secretary (2010), Treasurer (2011), Vice President (2012), President (2013), and Past President (2014). Tiffany continued her industry volunteer work by serving as PPAM’s RAC Delegate in 2015 and 2016. She is currently volunteering on PPAI’s certification committee. Tiffany was awarded PPB Rising Star in 2014 and was on the team at DistributorCentral that won PPAI Industry Collaborator 2016 and seven PPAI Technology Awards between 2016 and 2018.
Wednesday, October 19, 2022
8:45am – 9:15am
Distributor and
Supplier Centric
Takeaways:
- Understand why PPAI is investing to promote the industry.
- Understand how Promotional Products Work efforts can help you in your business
- Identify specific tools your business can take advantage of.
Speaker:
Dale Denham, CEO, PPAl
Dale Denham, MAS+, has more than 25 years of experience in the promotional products industry. Before joining PPAI as president and CEO in August 2021, Denham spent 10 years at distributor Geiger as senior vice president and CIO. As a member of the executive team, he was responsible for significant growth, including international growth, and successfully led the organization’s digital transformation. Prior to Geiger, Denham was a member of the ASI executive team for 10 years where he was responsible for growth, including all technology, strategic partners and publications. His first experience in the industry came in the 1990s as president of Impact, a company that provided numerous resources to the industry. Before joining Impact, Denham was general manager for several consulting and sales organizations.
Denham served on the PPAI Board of Directors from 2015-2020, including as chair in 2018. He has served on numerous other industry boards and has been a consistent volunteer for PPAI and other industry organizations, as well as a sought-after speaker. Denham graduated from the University of South Florida with a bachelor’s in business and a minor in economics.
